Critical to achieving success in today’s competitive environment is sound financial management. For a small business in particular, early survival and continued prosperity are highly dependent upon obtaining reliable accounting information and developing effective financial management tools to navigate decision-making processes. One of the most common reasons cited for the high failure rate among small businesses is a lack of financial expertise. Sound financial management and planning in any organization is pivotal to maximizing stakeholder value.

Why Financial Works, Inc.

The consultants at Financial Works, Inc. understand the needs and dynamics of small and large businesses. For each and every client, we make an investment in getting to know and understand the business so that we can provide services and make recommendations that meet client objectives. Our services are performed by highly experienced, dedicated professionals who make client service and satisfaction a top priority.

About Lyn N. Soo Hoo

Lyn is President and Founder of Financial Works, Inc. For over 30 years, Lyn has consulted with a variety of businesses across many different industries including technology, manufacturing, distribution, non-profit and professional services. Her business experience includes financial, accounting and operations management, strategic planning, turnarounds, and training. She also has extensive experience working in startup organizations.

She holds an MBA from Kellogg Graduate School of Management, Northwestern University and graduated summa cum laude from the University of Illinois at Champaign-Urbana with a Bachelor of Science Degree in Finance. Lyn is also a licensed Certified Public Accountant in the state of Illinois. Prior to founding Financial Works, Inc., she worked for Arthur Andersen in the audit and financial consulting services division and has held several senior financial and operational positions at various privately held companies. For over 20 years, Lyn served as adjunct faculty teaching finance and accounting in the entrepreneurial studies curriculum at the University of Illinois. In addition, Lyn is a certified Life Coach with training accredited by the International Coach Federation.

Lyn is familiar with various accounting platforms and has been a QuickBooks Advisor since 1997.